Yesterday, Meghan Granito wrote an excellent blog piece about Seattle Sports and social media. She made some great points, including some with which I disagreed, so we had rich discussion in the comments. Then I practically commented a blog … And here we are today.
In short, I think that the Seahawks are good at social media – like really, really good. And the Mariners aren’t.
In the late 90’s and early 00’s, the Mariners had strong TV ad presence. People actually looked forward to their annual commercials because they were clever and they personalized players for us. They coined phrases like “Sodo Mojo,” still used (by some lonely fans) today.
In turn, players gained local presence through local ads. I can still hear Edgar Martinez saying, “it’s a light bat” in my head!
But this is the old way.
Now the Mariners’ media presence centers around one…
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